Production Consultation
Every year dozens of new Production Company Start-Ups arrive in L.A. and, every year, dozens of these new Start-Ups fail. Most follow business models established by companies that are no longer in business. Does this mean we have the answers, that we can show you the key to filmmaking success? No. Anyone who tells you they do is stealing your money. However, Dusa and his creative team, consult with a different approach to producing. We believe that within each entity lies the genesis of their own success and while we don't promise any answers, we strongly believe that the questions asked are critical to one's success. Based on the competition in a crowded marketplace: What is your mission statement? How is your approach different from what everyone else is doing? Do you have a unique plan or model and how committed are you to strictly adhering to it? Being nice and smart and having a "good eye for material" is a place to start but in a town flooded with newly unemployed "nice, smart people" with impressive resumes; how are YOU going to rise above the masses of predatory producers and desperate developers?
On the other side of the coin, we believe that "Content is STILL king." So, if you are in the business of creating content, you're instincts have led you to the right place at the right time. Dusa and his team believe that today the successful producer must have an approach tailor-made precisely to their place in the market and that long-term success will depend greatly on one's ability to stick to their model with discipline and tenacity, lest you run the risk of being a one hit wonder. Once a producer envisions their own unique road to success, then comes the moment to implement that vision.
Dusa offers a different approach to producing through his preference system. While we can't advise you if the niche in the marketplace is right for you, or whether your choice of subject matter offers you the best chance for audience acceptance (no honest group can), what we can do is make sure your plan is focused on your strengths - based on your style of thinking and behaving - and then show you how to maximize your "in-house" and industry communications to better serve your goals. You may be thinking; "You're going to help my communication skills? That's the one thing I don't need…" The bitter truth is, the most basic building blocks to success are often the most overlooked. There is no escaping the fact that behind every "concept" - "project" or "business model" is a real, live person, steadfastly focused on achieving their own personal objectives. Career success, the difference between being a "hired gun" and "hiring the guns" is one's ability to read the signs exhibited by behavior and skillfully navigating the waters of personal relationships. Fact: Communication is the tool that establishes expectations. Expectations are the bridge to realizing one's vision.
We've all heard stories about how great, or, how horrible an on-set experience was for the cast and crew. Perfect communication, from the Key Grip to the Lead Actor, is what establishes expectations - the key to fulfilling one's potential - and, in the end, fulfilling your potential is why we're all here. This is Phase One of Dusa's approach to consultation: COMMUNICATION. Dusa utilizes his preference system to instruct the director on how to recognize specific personality traits of cast and crew. By speaking their language, a producer/director now understands why their making a hire based on more than resume, based on "a fit" with other "hires" and maximizing the effectiveness of each cast/crew member.
Most people under-estimate the importance of hiring within one's "personal preference." People work best when they are placed properly in what they excel at - nothing is more frustrating than to hear someone rave about how excited they are to be doing a job only to find they have no skill for it.
Project selection; why this project (your preference), who are the audience, who are the buyers, how does it appeal to decision makers (marketing/distribution), appeal to actors, financiers? All with their own preferences.
Development; which writer is best for the material…or, which writer can I work with; recognizing preference means better communication which equates to a narrower communication gap and less time between "notes" and re-writes.
Cast; this means, not only appealing to actors preferences but dealing with agents/managers which have decidedly differing agenda's and preferences.
Financing,
Distribution,
Marketing
If you want a lasting, profitable company, utilizing the strengths within your team to ensure efficiency, productivity and success, contact us at info@pierodusa.com
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