Industry Professionals
D
oes this sound familiar...
You're an assistant in a major talent agency, you hate your boss but you want to be him… You're a writer and you want back-end precipitation from the studio, how the hell do you get it… You're a development exec. at a major production company and want your project slated for development over competing projects in the office… You're a producer with the rights to an amazing property and have to compete within the studio for distribution slot and tens of millions of dollars...You're a director ready to roll on a 35 million dollar project and the T.V. Star that is anchoring her first major motion picture won't come out of her trailer...this is no joke this is the profession you have chosen.
For every Matt Damon and Reese Witherspoon that stand in front of the lights there are literally hundreds of support staff and who make that happen. The real unsung heroes that exist to make every production happen are the managers, the agents, the lawyers, the personal representatives, and the dozens of assistants assigned to each. This "behind the scenes" aspect of the industry is one of the most competitive fields within the entire entertainment system. Understanding the preference of the competition on the other side of the negotiating table, is the single most important tool utilized by industry professionals building their careers.
A successful negotiation is about knowledge and communication on both sides of the table. Preference is more than just knowing the tendencies across the boardroom, it's about understanding the way we unconsciously help or hinder achieving our own goals.
Talent Relations: You may be thinking; "You're going to help my communication skills? That's the one thing I don't need…" The bitter truth is, the most basic building blocks to success are often the most overlooked. There is no escaping the fact that behind every "concept" - "project" or "business model" is a real, live person, steadfastly focused on achieving their own personal objectives. Career success, the difference between being a "hired gun" and "hiring the guns" is one's ability to read the signs exhibited by behavior and skillfully navigating the waters of personal relationships. Fact: Communication is the tool that establishes expectations. Expectations are the bridge to realizing one's vision.
Production: We believe that "Content is STILL king." So, if you are in the business of creating content, you're instincts have led you to the right place at the right time. Dusa and his team believe that today the successful producer must have an approach tailor-made precisely to their place in the market and that long-term success will depend greatly on one's ability to stick to their model with discipline and tenacity, lest you run the risk of being a one hit wonder. Once a producer envisions their own unique road to success, then comes the moment to implement that vision.
Project selection: why this project (your preference), who are the audience, who are the buyers, how does it appeal to decision makers (marketing/distribution), appeal to actors, financiers? All with their own preferences.
Development: which writer is best for the material…or, which writer can I work with; recognizing preference means better communication which equates to a narrower communication gap and less time between "notes" and re-writes.
Cast: this means, not only appealing to actors preferences but dealing with agents/managers which have decidedly differing agenda's and preferences.
Marketing: The most powerful division in any major studio today is the marketing department - but is their "experience" more valuable than your "insight?" How many trailers/commercials have you seen that MADE you want to see a movie...how many actually turned you off? How can you nudge marketing to your side of the creative presentation of your work?
If you want a lasting, profitable company, utilizing the strengths within your team to ensure efficiency, productivity and success, contact us at info@pierodusa.com
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