ATTORNEYS PREFERENCE℠
Some of you may ask what actors and attorneys have in common… a lot. They are in performance, both sides giving their own presentation and interpretation based on their understanding of the events. My experience extends way beyond training actors, it also expands to coaching public speakers, with live engagements, book tours, or prepping them for a talk shows. I have also helped lawyers write and prepare opening and closing arguments, learn how to better communicate with every type of personality (based on the four quadrant preference model & each specific cluster that includes the introvert & extrovert part of them and how to up courtroom presence, likability and affinity.
Once I finished my acting and writing workshops, I saw how this model could not only change the way people perceive and relate to attorney, but also the way those attorneys perceive and relate to people. Attorneys Preference℠ will help you communicate with co-workers, potential new clients, and solving disputes by knowing how to relate, listen and speak in their preference, thus increasing your bottom line.
Regardless of the case-work you are doing, having a better working relationships with co-workers will help you get the most out of them, knowing where the preference is best utilized and it will lessen miscommunication. The importance of understanding and accepting others preferences cannot be stressed enough.
IN A COURTROOM
When in a courtroom it’s important during jury selection to ask the right questions that will give you know more about their preference. Having a keen ear when listening to speech and language and sharp eyes when studying body language and reactions will show you clues of their preference. Knowing how to filter their jobs, family, and hobbies will tell you about their preference, helping you anticipate their views and reactions, keeping in mind that some is situational and more than one preference.
Once a particular juror has been selected for the trial, you will have the advantage to know how to present your argument and evidence in all four quadrants, thus allowing every juror to truly understand what your side is. You will also need to know, which preference is the most dominant, not only for individual jurors but also for the jury as a whole. Preference will help you line and present your questions, evidence & visual presentation to those on the witness stand (not just to appeal to all four preferences of the jury, but also to get the most out of your witness). How to push the witness’s buttons, or how to empathize and come across more human to the jury who is listening to you.
The Preference model gives you the tool to come across more likable, sometimes it not about evidence, but about the performance and presentation. They will understand what fact your are presenting.
Phrasing is another necessary tool for all attorneys. It teaches you where to pause or emphasize certain points that are more important that others. Once you understand your own natural preference, all your efforts would go into the presentation in such a way that it appeals to all preferences of the jury, or in a civil case, play the majority of the preferences of the jury.
IN ARBITRATION OR MEDIATION
Learn how use the language to get what you want and win your argument. Know when someone is bluffing, when are going to stand their ground and how one behaves when backed into a corner. Each preference will have a different reaction and behavior to all of these circumstances.
If you want to improve your bottom line, approachability, and client list, contact us at info@pierodusa.com for more information on the individually tailored lessons or full workshops.
Back to the top